Most people who are trying to grow their TikTok followers usually ask, “What is the best time to post on TikTok?” continue reading to find out
What is the Best Time To Post On Tiktok?
There is no specific answer to this yet, seeing how fast TikTok moves. The platform now has over one billion active users worldwide. Teenagers using the platform have become celebrities overnight. And trends on TikTok move at the speed of light.
And this makes TikTok growth hacks to be changed from time to time.
Nevertheless, in this article, we’ll share the latest research on the global best times to post on TikTok and how to use TikTok analytics to discover the best time to post on TikTok for your audience. Shall we?
What Is The Best Time To Post On TikTok In 2022?
In general, the global best times to post on TikTok are 6 to 10 in the morning, and 7 to 11 in the evening, Eastern Time (ET).
Influencer Marketing Hub did a study of more than 100,000 posts to answer the question, “What is the best time to post on TikTok?”
Its results are below, given in Eastern Time (ET):
Monday: 6 a.m. / 10 a.m. / 10 p.m.
Tuesday: 2 a.m. / 4 a.m. / 9 .a.m.*
Wednesday: 7 a.m. / 8 a.m. / 11 p.m.
Thursday: 9 a.m. / 12 p.m.* / 7 p.m.
Friday: 5 a.m.* / 1 p.m. / 3 p.m.
Saturday: 11 a.m. / 7 p.m. / 8 p.m.
Sunday: 7 a.m. / 8 a.m. / 4 p.m.
(*Times offering especially high levels of engagement.)
Through the study, it was discovered that the highest levels of engagement happen at 9 a.m. on Tuesday, 12 p.m. on Thursday, and 5 a.m. on Friday.
Note that you’ll need to use a conversion tool to work out the best time to upload a video on TikTok where your audience is based, since these results are in eastern time.
The best time to post a TikTok video is different for everyone. Every creator, influencer, or brand will have slightly different best times to post on TikTok because there is no one-size-fits-all solution. The location, age, gender, and interest of your audience will differ from that of others.
So, if you want to get a leg-up on the competition and you’re serious about finding the best time to post on TikTok, there are a few ways you can do it.
How To Discover The Best Times To Post On Tiktok For Your Audience
Through TikTok analytics you can find tons of info about your content and followers. Your account’s analytics provide everything you need to figure out the best time to post a TikTok video.
So, how can you access TikTok analytics?
Step 1: Get a Pro account to access TikTok analytics
Before you can see your analytics, you need to upgrade to a TikTok Pro account. This will only take a minute.
TikTok Pro Account
First, tap the three dots indicating a menu at the top-right corner of your profile.
Next, tap on “Manage my account.”
Then tap “Switch to Pro Account” to begin the process.
Select your account type and follow the directions to complete the process.
You’ll be sent back to your account menu after this. You should receive a notification that you have upgraded to a TikTok Pro account. You should be able to see a menu item: Analytics.
Step 2: Familiarize yourself with TikTok analytics
Let’s take a moment to become familiar with the analytics tool.
You’ll find three tabs here:
Overview: This tab provides a bird’s-eye view of your video views, followers, and profile views.
Content: You can find metrics on your posts, such as views, likes, comments, and average watch time.
Followers: This tab allows you to discover information about your follower growth, what content they’ve engaged with, and where they’re located.
Step 3: Find out the location of your audience
As said earlier, the location of your audience is a factor for determining when to post. So that’s what we’ll check out first.
Go to the Followers tab and scroll down to view the top locations of your audience.
Once you know where most of your followers are based, you can use the global best times to post on TikTok mentioned above to predict when your audience is most likely to be online.
Don’t forget to convert the global best times to your top territory’s time zone!
Unfortunately, TikTok only provides the name of the country where your audience is based, so it might be a problem to know the time zone of your audience if it is in the US, because the country spans multiple time zones.
But don’t worry. We’ll look into this and how to manage it later. Keep reading.
Step 4: Discover when your followers are most engaged
You can gain more insight into the best time to post on TikTok by identifying when your audience is most engaged. To do this, head to the Followers tab and scroll down to see your follower activity.
This can help you to identify the best time to post a TikTok video to maximize engagement.
Step 5: Convert the times shown into your timezone
You’ll need to convert the hours that your followers are most active into the time zones of your audience’s location, since all information in TikTok analytics is recorded in Coordinated Universal Time (UTC).
Say that TikTok shows that your follower activity spikes between 4 p.m. and 6 p.m. UTC. If most of your audience lives in Italy, you could use Savvy Time to discover that the best time to post on TikTok would be 6 p.m. to 9 p.m. Italian time.
Step 6: Learn from your high-performing content
To start, tap Content at the top of the TikTok analytics page. You’ll then be able to see how your posts have performed over the past seven days. Scroll down the page to see your trending videos, and tap on a post for more details about it.
So, how does this information help you to work out the best time to post on TikTok?
When looking at the metrics for your most successful posts, check the date and time that you shared the post—it’s at the top of the page underneath the video thumbnail. This will help you understand how to post your next video for more engagement.
For example, if all of your most successful videos were posted on Friday evenings, you know that’s one of the best times to post on TikTok.
Step 7: Track your content performance over time
It can be difficult to spot reliable patterns in your TikTok analytics. Virtually all the decision you make is based on guesswork.
What’s more, the app only shows contents for the past seven days and deletes analytic data after just 28 days.
This can be a little time consuming, but it is an easy process. All you need to do is create a Microsoft Excel file or Google Sheet and input the data for each of your posts. This can help you keep track of all your contents.
You can also use this information to work out what type of content performs best in order to channel your energy to it.
Step 8: Check out other platforms
You can use other platforms like Instagram and YouTube to figure out the best time to post on TikTok. Simply check the analytics in both accounts.