Kirk Franklin, the trailblazing gospel artist, has recently released his new single “Do It Again,” which officially dropped on June 6, 2025. This song arrives with Franklin’s characteristic high energy, bold production, and a deeply encouraging message. It serves as a powerful anthem of faith and perseverance, speaking directly to those who might be feeling like giving up. The lyrics emphasize the unchanging nature of God and His consistent ability to bring people through past challenges, assuring listeners that He will “do it again” in their current struggles.
The impact of “Do It Again” is immediate and significant, designed to resonate with a wide audience seeking hope and reassurance. Franklin himself stated that the song is for “anybody who’s ever felt like giving up,” serving as a reminder that “God hasn’t changed. If he brought you through before, he’ll do it again. It’s not over.” The release was strategically timed ahead of his performance at the BET Awards on June 9, 2025, where he was also honored with the BET Ultimate Icon Award, further amplifying the song’s reach and message. This release solidifies Franklin’s ongoing legacy as an artist who consistently provides timely and relevant spiritual nourishment through his innovative gospel sound.
