Chinese livestreamer Brother Three Thousand who gained fame for his drinking challenges is found dead after downing seven bottles of strong spirits
A Chinese live streamer who became well-known for his drinking contests was discovered dead not long after being caught imbibing excessively on Douyin, China’s equivalent of TikTok.
During a webcast last Tuesday, Brother Three Thousand, 34, down at least seven bottles of baijiu liquor.
Twelve hours after the broadcast, he was discovered dead, according to Chinese media.
Up to 60% of baijiu is made up of alcohol. The local media identified the live streamer’s surname name as Wang, and he was well-known for drinking the Chinese booze throughout his broadcasts.
He is shown drinking multiple bottles of baijiu liquor and dumping some out to light it on fire on the table in a popular video posted to social media.
His death was widely discussed online in China and has prompted calls for stronger regulations of the nation’s thriving live-streaming industry.
Brother Three Thousand
On May 16, Wang had taken part in four one-on-one battles with influencers with the aim of earning the most amount of gifts from fans within a short space of time.
He lost three of the rounds and then consumed baijiu as a punishment, totaling at least seven bottles that night, according to viewers.
After midnight, Wang ended his livestreaming. The following afternoon, he was discovered dead, according to his friend, who spoke with a Chinese news site.
He was already gone when his relatives found him. He wasn’t even given the opportunity for emergency care, according to Mr. Zhao, who spoke to Shangyou News.
Saturday saw the conduct of his funeral.
Douyin forbids drinking during live streams. Warnings, bans from streaming competitions, and user displays on the app are all examples of penalties.
According to Chinese media, Wang had previously been barred from the app for intoxication, but he got around this by creating new accounts.
He had accumulated more than 44,000 followers on his most recent account.
According to government research from last year, the short video market is estimated to be worth 199 billion yuan (£22 billion) and has over one billion active consumers online.
Wang’s passing has increased pressure on such apps’ safety and restrictions.
The People’s Daily’s opinion section published a statement on Weibo denouncing “livestream behaviors that go off the tracks.”
There are a number of Chinese livestreamers whose deaths have been linked to their online work.
In 2021, Yu Hailong, who became popular for eating massive quantities of food on Douyin, died after ‘long hours of high-intensity work’, his agent said.
In 2018, livestreamer Dafei, who was known for drinking alcohol and cooking oil in front of an audience, also died shortly after an online broadcast.