The majority of Mark Crumpacker’s work has been devoted to the food and agricultural industries. He is presently concentrating on creating a system of sustainable global agriculture. Early in 2020, Mark established Cultivas, a private equity-backed business whose mission is to fund and develop the infrastructure required to hasten the adoption of plant-based proteins and produce produced indoors.
At Chipotle, where he held a number of positions, including Chief Marketing Officer, Chief Development Officer, Chief Strategy Officer, and President of the Chipotle Cultivate Foundation, a nonprofit he founded in 2011 to advance a more sustainable, wholesome, and equitable food future, Mark discovered his passion for food and sustainability.
During his tenure at Chipotle, Mark Crumpacker assisted in creating the restaurant chain’s novel method of obtaining foods and established Chipotle as the industry pioneer for “responsibly raised” ingredients.
The consumer movement sparked by the marketing strategies he developed sharply increased the demand for ingredients produced with consideration for the welfare of farm animals, the environment, and the farmers and ranchers who grow our food.
Additionally, Mark holds the positions of board chairman at Creator, a restaurant automation platform, board director at GridPoint, a smart-building sustainable technology firm, and board director at Vertage, a maker of plant-based cheese. Mark also advises MasterClass and Impossible Foods on strategy.
He was the founder and CEO of Sequence, a branding and interactive agency based in San Francisco that Salesforce just bought, before joining Chipotle. Mark oversaw Studio Archetype’s 1997 sale to Sapient while serving as its CEO and Executive Creative Director prior to joining Sequence.
Due to his involvement in the creation of content that won an Emmy® award, Mark is also a member of the Academy of Television Arts & Sciences.