Greetings from the world of social media influencers, where the phrase “Influencers Gone Wild” is now generating headlines. With the growth of influencer marketing, social media stars have evolved into modern celebrities with sizable fan bases that are easily able to influence their followers’ attitudes and purchase choices.
But not all influencers are able to handle the responsibility that comes with immense authority. This is where the idea of “Influencers Gone Wild” comes into play since some influencers have been found engaging in scandalous behavior and stunning misconduct, shocking and disappointing their followers in the process.
We’re going to examine some of the wild tales of influencers gone berserk in this piece, demonstrating the repercussions of their deeds and what they imply for the marketing sector. So fasten your seatbelts and get ready to enter the realm of influencer marketing, where anything is possible, and “Influencers Gone Wild” is more than just a catchphrase.
Why do Influencers Go Wild?
By giving their followers a peek into their lives and influencing their actions, influencers have evolved into a new breed of celebrities. However, some influencers have abused their reputation by acting in a dubious and hazardous manner.
Influencers on social media have a huge impact on society when they advocate dangerous goods or act inappropriately.
Because they owe obligations to their fans and advertisers, influencers gone wild have a dilemma. Legal action, the loss of sponsorships, and harm to their reputation on both a personal and professional level could result from them not upholding that obligation.
Influencers Gone Wild Story
Belle Delphine, a well-known social media influencer and YouTuber, made headlines in 2019 when she began charging fans $30 for jars of her own bathwater. This stunt received a lot of criticism for being outrageous and improper; some referred to it as a risky and unclean action.
Additionally, Belle Delphine has come under fire for the sexual material in her videos. People have charged her with encouraging a negative and unhealthy culture surrounding relationships and sex, especially among her younger fans.
Belle Delphine has lost sponsorships and experienced a decline in popularity among fans and the broader public as a result of all the issues surrounding her.
PewDiePie has been under fire for getting out of control with his content, including using racial slurs in a live stream that cost him sponsorships and caused people to question him in front of his followers and the general public.
And if that weren’t enough, PewDiePie has also come under fire for allegedly spreading inappropriate and extreme material, including anti-Semitic remarks and Nazi images. His career has been greatly impacted by all of this, and he has lost partnerships and sponsorships while also losing supporters and harming his reputation.
It serves as a simple reminder of how crucial it is for content producers to consider their actions and the potential effects they may have.
Lisa Li, a Chinese social media star with 1.1 million followers, was shocked when her landlady posted pictures of her and her filthy apartment online! Not only was it filthy and full of dog feces, but the glam influencer also owed $500 in electricity arrears and wasn’t returning calls or messages from her landlady. After the video was posted, Li abruptly emerged, apologized, and was caught on camera cleaning the apartment herself.
After a video showing Lauren Goodger, Mike Hassini, and Zara Holland accepting a deal to market a questionable weight reduction drink containing hydrogen cyanide – which, FYI, is lethal – was leaked, the three people received a lot of backlash. They had been offered a large sum of money for the meeting, but Zara claimed she had no idea what cyanide meant at the time.
With over 20 million subscribers, the YouTuber Logan Paul made news in 2018 when he posted a video of a dead body in a Japanese forest. He and his pals discovered the body of a man who had committed himself and then began to film it while cracking jokes about the incident. The insensitivity and complete lack of regard for the deceased and the mental health community in the video earned it harsh criticism.
His supporters and sponsors abandoned him like a hot potato when the video sparked widespread indignation. His channel was briefly suspended by YouTube after losing more than 1 million subscribers.
He offered an apology, but it was perceived as hollow and devoid of empathy, which also didn’t sit well.
Mukbang YouTuber Chantal
When Chantal from the Mukbang YouTuber channel Foodie Beauty aired a video of her discussing mass suicide while munching on cheese, a lot of people were livid. With her 92.7k subscribers, Chantal discussed Heaven’s Gate and the tragic tale of a group of people who were all discovered dead wearing the same outfits and footwear.
The social eating videos known as “mukbangs” have you talking to the camera while cramming your face. A Canadian YouTuber named Chantal informed her 59k fans that she constructed cheese coffins and tombstones before diving into a cult-related narrative.
By purchasing a silicone doll of their 4-month-old son Jace, replete with a birth certificate and diapers, the Inghams made the decision to capitalize on their 1.2 million YouTube subscribers. While some people found it adorable, others found it absolutely repulsive and described it as “unbelievably weird,” “irresponsible,” and “creepy.”
How to Find the Right Influencer for Your Brand?
Finding the right influencer for your brand is a crucial step in influencer marketing. The right influencer can help you reach your target audience, build brand awareness, and drive engagement and sales. Here are some steps to help you find the right influencer for your brand:
- Define Your Goals: Start by clearly defining your marketing goals. What do you want to achieve with influencer marketing? Are you looking to increase brand awareness, drive sales, or promote a specific product or service? Understanding your goals will help you identify influencers who align with your objectives.
- Know Your Target Audience: Understand your target audience and their interests. Look for influencers whose followers match your target demographics and interests. An influencer’s audience should be relevant to your brand.
- Research Influencers: Use social media platforms, influencer marketing platforms, and Google to research potential influencers. Look for influencers who are active in your industry or niche and have a good following. Pay attention to their content, engagement rate, and the quality of their audience.
- Check Authenticity and Engagement: Look for influencers who have authentic engagement with their followers. Avoid influencers who have a high number of fake followers or low engagement rates. Tools like SocialBlade can help you check an influencer’s audience growth and engagement trends.
- Evaluate Content Quality: Review the influencer’s past content to ensure it aligns with your brand’s values and aesthetics. High-quality content is essential for a positive brand association.
- Analyze Performance Metrics: Many influencers provide analytics on their content performance. Analyze their previous campaign results to see if they’ve delivered positive ROI for other brands.
- Consider Influencer Type: Influencers come in various categories, such as macro-influencers (celebrities with massive followings), micro-influencers (smaller but more niche-focused audiences), and nano-influencers (even smaller but highly engaged audiences). Choose the type that fits your budget and aligns with your objectives.
- Check for Brand Fit: Ensure that the influencer’s personal brand aligns with your brand’s image and values. An authentic partnership is crucial for a successful collaboration.
- Reach out Professionally: Once you’ve identified potential influencers, reach out to them professionally. Clearly outline your campaign details, expectations, and compensation. Be open to negotiations and collaborations that benefit both parties.
- Monitor and Measure: During the campaign, monitor the influencer’s content and engagement. Measure the results against your goals to assess the campaign’s success.
Finding the right influencer for your brand requires thorough research and a strategic approach. Take the time to identify influencers who can genuinely represent your brand and resonate with your target audience. Remember that influencer marketing is a partnership, and a successful collaboration can lead to significant benefits for both your brand and the influencer.
Influencer Gone Wild: Conclusion
It is obvious that scandal and wrongdoing are not unheard of in the influencer marketing industry. The incidents we covered in this post are just a few illustrations of influencers gone berserk and the consequences of their deeds. Not all influencers, though, are like that; many of them take their position seriously. It’s crucial as a customer to examine the influencers you pay attention to.
Spend some time learning about the items they offer and the principles they uphold. You can then decide wisely on what you purchase and who you support. The power of your influence and how it may affect your followers must be understood by influencers.
Recognize the obligations that come with using your platform, and behave accordingly by being sincere, moral, and open.
In the end, it’s up to all of us to hold the influencer marketing sector liable for any wrongdoing or damaging behavior. We can try to create a more secure and reliable environment for influencers and their followers by encouraging a culture of accountability and openness. Let’s keep striving for a society in which “Influencers Gone Wild” is a thing of the past.